Step one. Pick a niche'.
So, you're good at a lot of things. That's a good start!
Now, of all the things your good at, pick 3 that you are extra good at. Like, SO good that you can rattle off all the things about it and keep a conversation going for days. It can be anything! Cooking, cleaning, photography, baking sourdough bread, carving pencil tips into tiny animals... seriously, anything. Don't stress too heavily on "who is going to like this?" or "will anyone watch my content?". While these questions are important, that's a topic for another day. We will absolutely dive deeper into that later.
You got your 3? Awesome. Now, the important part. Go get 3 pieces of paper and label each one with one of your topics. This part is going to take some time and a little elbow grease. Write down 30 (yes, thirty) different subtopics about your main topic. For each subtopic, pop it into the Google and write down a subtopic for your subtopic. Let me explain...
Let's say my main topic is Photography and my subtopic is portrait photography. If I Google "portrait photography", it shows me different types of portrait photography (traditional, environmental, lifestyle, candid, fashion). Do this for all 30 subtopics.
I already know, you're asking yourself why I'm telling you to do this. For a couple of reasons, actually.
1. If you're willing to put in this type of research for your topic, you're serious about it.
2. Hold on to the results of this, because that's 30 days (or however you choose to spread out your posting) worth of content ideas. (You're welcome)
Lastly, you can continue to break down the subtopics even farther for more ideas.
This might take a while, but don't rush it. Really take the time to look over the results and ask yourself if this is something you want to turn into a business. You'll begin to see a lot of ads for services pertaining to whatever you're searching (big brother is always watching!). Take a minute to look at them. See what's working. Search your topic on the socials and see what pops up. You might think that no one is into tiny pencil carvings, but I'm willing to bet there is a whole community of people who are into it. By taking the time to do this, you're also locating your target audience, and which topics perform best on which platforms. It's also a great way to cook up some new ideas and maybe even learn a few things to add to your repertoire. It allows you an opportunity to check out what's trending in your niche and what isn't.
The most important thing to remember, the absolute must always never forget thing... be yourself. Don't try to be a carbon copy, make it your own. Be real and authentic. Sometimes your audience falls in love with you and your quirks more than the topic itself.
I make lemonade. A lot of people have lemonade stands, but each one is different and unique in its own way. I have developed recipes and a technique that are different. I don't use syrups, dyes, or artificial flavorings, only fresh fruits and organic lemons. I hand press every cup whether its 8 or 800 (yeah, that was a tough day lol). I don't have fancy branding stickers or a flashy tent set up, but I outperformed the stands around me at multiple events because of what I did different. I stayed consistent and kept it authentic, even when it would have been easier and quicker another way. Truth be told, making lemonade wasn't even a passion of mine. I just realized I was really good at it. The Lemon Jar has become a consistent source of income for me and is projected to double in growth in the next year. Even in the "off" season, it still produces.
As "The Lemon Jar" continues to grow, I have begun development on "Beyond the Lemon Jar", a collective of ventures associated with, but separate from the original brand. This blog, the clothing line, and a podcast projected to be released before the 1st of the year. I've said it before and I'll stick to my words... if you want it, go get it. If you want it to succeed, make it happen. The only failure is not trying.
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